Customized artist services for solo artists, bands and managers
We handle administration and planning while you create and perform!

Mission Statement

Hot Rats Entertainments aims to alleviate the burdens of the non-creative aspects of the music business, empowering artists to focus on their art. Their mission is to provide comprehensive support that enhances career growth and ensures artists receive the attention they deserve in the industry.

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Hot Rats Entertainment: Music Business Solutions

Hot Rats Entertainment is a boutique artist services company that offers customized services for solo artists, bands, and their managers ensuring that they receive the support needed to thrive in their careers while focusing on their passion for music and performance.

Founded by industry veteran Lou Plaia, Hot Rats provides expertise across business setup, distribution, publishing administration, royalty tracking, release planning, tour planning, content creation and more.

The company handles all the non-sexy aspects of the music business so artists can concentrate on creating music and performing live.

Comprehensive Artist Services

Business & Legal

Business entity setup, operating agreements, band agreements, split sheets, and insurance solutions to establish a solid foundation.

Rights Management

Onboarding assets with PROs, Sound Exchange, MLC, distribution and publishing admin platforms to protect your work and make sure you are paid properly.

Career Development

Day-to-day management, release planning, tour budgeting, merchandise management, and content creation to grow your audience.

Live Performance

Live show bookings, VIP ticketing, travel arrangements, and tour logistics to maximize your performance opportunities.

Business Formation

Advice and guidance on business entity creation, operating agreements, band agreements, trademarks, and insurance options.

Rights & Royalties

Advice and guidance on copyright registrations, PRO and Sound Exchange registration, songwriter split sheets, and licensing cover songs.

Revenue Drivers & Marketing

Advice and guidance on distribution and publishing options, release strategies, e-commerce platforms, merchandise systems, touring and content creation.

Consultancy Package 1: Educate and Advise

This consultancy package focuses on education and guidance, helping artists understand the business aspects of their career. For a one-time fee, artists receive comprehensive advice on establishing their business foundation and navigating the music industry landscape.

This virtual or local meeting covers everything from business structures and legal agreements to distribution and publishing options to the different types of revenue opportunities and money saving tips. It’s designed for artists who want to understand the business side before making major decisions.

Consultancy Package 2: Set-up and Onboard

Starting at $500, this comprehensive package is extremely time-consuming as it handles the actual setup, registrations and onboarding process. The final cost depends on the number of songs being onboarded. Some third-party fees (i.e., LLC formation fees) may apply if required.

Gather & Prepare

Create business entities and collect all the necessary metadata.

Protect & Acquire

Complete agreements, acquire insurance, create equipment manifest, copyright music, and complete split sheets.

Register & Onboard

Register songs with PROs and Sound Exchange, onboard songs to distribution and publishing companies, and set up merchandise systems.

Connect & Find Owed Money

Introduction to content creators, general audit of song registrations, submission of prior gigs to PROs for payment.

Day-to-Day Artist Management Package

The most comprehensive service tier includes everything from both consultancy packages plus hands-on management of distribution, publishing, and merchandise platforms. Hot Rats will help build your team if applicable and ensure these partners fulfill their obligations while also handling your administration, planning, and logistics. Pricing is determined based on each client’s specific needs.

Strategic Planning

Release planning, schedule coordination, and long-term career strategy development

Tour Management

Tour budgeting, VIP ticketing/set-up, travel arrangements (vehicle and hotel bookings) for tours/events

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Industry Liaison

Point of contact for distributors, labels, publishers, agents, attorneys, and other industry professionals

Business Administration

Invoicing, payments, budgeting, contracting, split negotiations, and song registrations

Hot Rats Entertainment

Customized Solutions

Services tailored to artists at any career stage

Affordable Support

Cost-effective options for growing your business

Comprehensive Management

Handling the business so you can focus on music

About Lou Plaia: Industry Veteran

Lou Plaia is a well-respected industry veteran who brings decades of experience to Hot Rats Entertainment. He currently manages Spinefarm/Universal recording artist Deadlands, while also serving as an Adjunct Professor teaching Artist Management and Concert Production & Promotion classes. Throughout his career, Plaia has been a guest speaker at more than 100 music industry events.

Introduced
1990-2002: Atlantic Records

VP of Strategic Marketing, working with artists like Stone Temple Pilots, Jewel, Hootie & the Blowfish, Lil Kim, Collective Soul, Tori Amos, George Carlin

Introduced
2002-2005: Lava Records

Head of Marketing and Artist Development at this Atlantic Records imprint, working with artists like Kid Rock, Trans-Siberian Orchestra, Matchbox Twenty, Simple Plan, O.A.R., Skindred, Nonpoint

Introduced
2006-2021: ReverbNation

Founder of the largest DIY Artist Services Platform, providing over 5 million artists with opportunities and marketing tools that were previously only available to “signed” artists

Introduced
2022-2025: Sentric Music

A&R Director for this award-winning global independent music publisher signing superstar artists like Ace Hood, the critically acclaimed Vincent Gallo, and FiXT Records to name a few

Introduced
2023-Present: Hot Rats Entertainment

Founder providing artist services for artists, bands, and their teams to help grow their business. Manages recording artist, Deadlands

Client Highlight:
Deadlands at Louder Than Life 2024

Hot Rats Entertainment proudly represents Deadlands, a female-fronted metalcore band, as they perform at the prestigious Louder Than Life Festival in 2023 and 2024. The band is now signed to Spinefarm/Universal on the label side, the award-winning Sentric on the publishing side, and the Tier 1 booking agency, Wasserman Group on on the live music side. This exemplifies Hot Rats’ commitment to fostering talent and ensuring successful live show experiences. See more about Deadlands HERE!

Content Creation Examples:

The Process: The client discusses with the Content Creators (CC) the specific goals of what the final content should achieve. The client then sends the assets that the CC would need to produce the new content. The CC creates the new content!

  • Video shorts
  • Digital ads
  • Lyric videos
  • Ad mats for tours